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Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles. When Exner joined Chrysler, the company's vehicles were being fashioned by engineers instead of designers, and so were considered outmoded, unstylish designs. Exner fought to change this structuring, and got control over the design process, including the clay prototypes and the die models used to create production tooling. 300C Production 1957 After seeing the P-38-inspired tailfins on the 1948 Cadillac, Exner adopted fins as a central element of his vehicle designs. He believed in the aerodynamic benefits of the fins, and even used wind tunnel testing at the University of Michigan—but he also liked their visual effects on the car. Exner lowered the roofline and made the cars sleeker, smoother, and more aggressive. In 1955, Chrysler introduced "The New 100-Million Dollar Look". With a long hood and short deck, the wedgelike designs of the Chrysler 300 letter series and revised 1957 models suddenly brought the company to the forefront of design, with Ford and General Motors quickly working to catch up. The 1957 Plymouths were advertised with the slogan, "Suddenly, it's 1960!" A Mopar oil filter from the late 1950s bears the Forward Look logo Fins soon lost popularity. By the late 1950s Cadillac, Chrysler and many other marques had escalated the size of fins until some thought they were stylistically questionable, and they became a symbol of American excess in the early 60s. 1961 is considered the last of the "Forward Look" designs. The 1962's were referred to as "plucked chickens" by Exner.
General Motors Body By Fisher. Transferred from an original 35mm print. Footage from this film is available for licensing from http://www.globalimageworks.com
In 1963 GM was getting ready to release it's refashioned Corvette sports car as something fresh and new -- the Stingray. To promote this transformation the corporation produced a short film that outlined the history of the Corvette and showed off the new fastback and convertible Sting Ray. Scenes of its design, manufacturing and testing at the GM Proving Grounds with legendary racer and engineer Zora Arkus Duntov show the car as pure excitement on wheels. S670 For Licensing Inquiries: Global ImageWorks, LLC., 65 Beacon Street Haworth, New Jersey 07641 email@example.com telephone: 201-384-7715 fax: 201-501-8971
Shows how the modern automotive assembly line absorbs 15,000 parts from foundries, glass plants, engine plants, stamping plants and other manufacturing facilities, and produces a precision machine. To help with the A/V Geeks mission to share these forgotten films unearthed in their archive, this film and hundreds of others can be purchased on DVD (http://www.avgeeks.com/wp2/all-av-geeks-dvds/). Higher quality versions of this film can also be licensed for stock footage. Contact firstname.lastname@example.org for more information.
We flew to Minnesota to record the unearthing of a an original-paint, 1967 SS 396 Camaro (375-horsepower L78 - one of 1138 built)) that the owner stored in his pole barn in Wisconsin in 1975. He is finally going to sell.
A General Motors film that delves into how a car goes from a clay model to being mass produced.
We see how designers and engineers take drawings turn them into clay mock ups and translate it into the tooling that will stamp steel and determine how all the steel, glass, rubber, fabrics and more will be turned into a brand new automobile.
We also see how these cars are put through their paces on the test track.