Body Beautiful, 1955

author industryfilmarchive   10 год. назад

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Body By Fisher

In 1927, seven brothers who were partners in one of the most successful companies in the United States stood in a light rain at the groundbreaking of a new, bold building that would bear their name. The name Fisher stood for quality and safety in the auto industry. The Fisher coach logo on the doorsill of millions of autos and the slogan Body by Fisher was a hallmark of reliability and American manufacturing and style for most of the last century. Sons of a horse-drawn carriage maker in Norwalk, Ohio, the Fisher brothers rarely gave interviews and never drew attention to themselves or their families. Who were they? How did they create one of the world's largest manufacturing companies? And what legacy did they leave behind? To see more: To hear more: To learn more: To give more: Follow us at:

The Unfortunate History of the AMC Pacer - Documentary Film

Behind all the jokes and insults, the AMC Pacer is actually a car with a great deal of history. It began as radical new design from an underdog company. In an attempt to combat the big, bland, boxy cars from Detroit's "Big Three," little American Motors Corporation decided to build something a little different. Their one-eyed car stylist Dick Teague proposed a small, wide car with big windows and smooth aerodynamics. Americans had never seen anything like it. This in-depth documentary tells the true story of the Pacer. Unbeknownst to many, the car persevered through manufacturing setbacks, government regulations, and many other troubles. Featuring a ton of old car advertisements and rare footage of AMC's factory, the film helps paint a picture of the Pacer's world. Director Joe Ligo sits down with AMC stylist Vincent Geraci, author Patrick Foster, and television personalities John Davis and Pat Goss from PBS's MotorWeek.

Wishes on Wheels - Chrysler Forward Look

Forward Look was a design theme employed by Virgil Exner in styling the 1955 through 1961 Chrysler Corporation vehicles. When Exner joined Chrysler, the company's vehicles were being fashioned by engineers instead of designers, and so were considered outmoded, unstylish designs. Exner fought to change this structuring, and got control over the design process, including the clay prototypes and the die models used to create production tooling. 300C Production 1957 After seeing the P-38-inspired tailfins on the 1948 Cadillac, Exner adopted fins as a central element of his vehicle designs. He believed in the aerodynamic benefits of the fins, and even used wind tunnel testing at the University of Michigan—but he also liked their visual effects on the car. Exner lowered the roofline and made the cars sleeker, smoother, and more aggressive. In 1955, Chrysler introduced "The New 100-Million Dollar Look". With a long hood and short deck, the wedgelike designs of the Chrysler 300 letter series and revised 1957 models suddenly brought the company to the forefront of design, with Ford and General Motors quickly working to catch up. The 1957 Plymouths were advertised with the slogan, "Suddenly, it's 1960!" A Mopar oil filter from the late 1950s bears the Forward Look logo Fins soon lost popularity. By the late 1950s Cadillac, Chrysler and many other marques had escalated the size of fins until some thought they were stylistically questionable, and they became a symbol of American excess in the early 60s. 1961 is considered the last of the "Forward Look" designs. The 1962's were referred to as "plucked chickens" by Exner.



50 years of Classic Cars! Amazing Junkyard Farm Auction! part 1

This week I visit the Gervais family farm auction in Saskatchewan Canada, on Part 1 we do a viewing of the items going up for sale! watch and see the years of cool classics this family has acquired over 50 years! The sale was held by Mack Auctions, they did a great job advertising and getting a good crowd out! :) part 2 will show the auction itself, so tune into both! and... don't forget to hit that subscribe button!

General Motors Body By Fisher. Transferred from an original 35mm print. Footage from this film is available for licensing from

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